Property Marketing

Presentation and timing are everything. Our Letting Negotiators are trained to take professional photographs and write comprehensive property descriptions of the properties in two languages; all in just one visit.

The marketing and advertising of your property is here. Our aim is to reach your target group through carefully selected advertising channels and ensure that a tenant is placed in your property in good time.

sofialettings.com campaigns are designed to create the maximum impact for your home and here you can find our choice of Marketing & Advertising channels:

  • sofialettings.com website online advertising – professional property photographs and text description in both, Bulgarian and English languages. Our excellent SEO work in Bulgarian language also ensures we are ranked high on search engines such as www.google.bg for carefully chosen key words.
  • Property portals - our portfolio of properties receive additional online exposure on the high profile portals such as imoti.net, imot.bg, homes.bg, imotite.com, topimoti.bg, to name a few, contributing to approximately 50% of the total number of enquiries received on a monthly basis.
  • Local press advertising – a series of one and two-page full colour print adverts and banners are being released in top property newspapers and magazines. Such media channels raise brand awareness, exposure of new properties and more importantly, to attract more tenant enquiries.
  • Outdoor banners – different size outdoor banners are carefully designed, produced and placed on the façades of Sofia’s new residential complexes. Outdoor banners contribute to a high proportion of enquiries received on a monthly basis.
  • Web banner campaigns – clickable attractive web banners positioned at top property portals, on a high rotation and daily impressions, for an extended period of time. The ‘Referring sites’ advertising brings us approximately 25% of all web visits on a monthly basis.
  • Print materials – different advertising materials specifically designed and distributed to carefully chosen city locations. Including – flyers, leaflets, brochures, etc., ensure further brand awareness and raise the popularity of new complexes.
  • Miscellaneous - In addition we are also investing in directories, promotional letters dropped in post boxes, e-newsletters which are sent to prospective tenants, mail shots, web links exchange and many more.



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